When someone is looking for a product or service, one of the first things they do is ‘look it up on the Internet’. When they do, every business wants to be the first thing they see. But getting to the top of the rankings in a search engine isn’t easy. Search engines have become increasingly sophisticated and it takes real expertise in SEO (Search Engine Optimisation) to make it to the first page of the rankings.

We understand too that not everyone understands SEO. So we won’t confuse you with the terminology. Instead, we’ll let you know how it works, what options are available and exactly what you should be doing to make your SEO campaign a success as part of your wider digital marketing efforts.

Facebook revolutionised the world of digital marketing. When once companies eschewed social media platforms for marketing purposes, now everyone wants a piece of the action. Some of the biggest and best known brands in the world now spend a significant chunk of their digital marketing budget on social media marketing and advertising. Why? Because, quite simply, it gets results.

We understand there’s a lot of groundwork to be done before undertaking any social media campaign to make sure you really benefit and it doesn’t end when the campaign ends. Afterwards is when you can gain real insights for shaping further campaigns and engaging more followers.

As part of an integrated digital marketing strategy, email marketing is more important than ever, because, today, everyone carries their inbox with them in their Smartphone. Targeting people while they’re on-the-move can be particularly effective because it allows you to communicate with mobile users in real time.

Typically we segregate our email campaigns into three main stages more maximum effectiveness. Firstly, we need to target, compile and verify a database of emails addresses. There are number of ways of doing this, for instance, via social media. Secondly, we use the most appropriate technology to add features such as personalisation, or embedded images to drive recipients to respond. And finally, we use tracking tools to see just how well the campaign performed and how we can do better next time. 

If you don’t have great, regularly updated content on your website, then visitors aren’t going to keep coming back. But, there’s much more to content management than what meets the eye, especially if you want your site to really perform. And when you running a business, you may not have the time of resources to handle all of that.

As every businessperson knows, understanding your customer is vital, if you want to connect with customers and convert sales. That means creating content that addresses their needs, their interests and concerns. While your content should be informative, it also needs to entertain in order to really capture and captivate your audience. Once you can do that, the sale will come easier.

PPC campaigns gives you more landing page opportunities. Did you know? Once a potential customer lands on your page or blog post, you can show them ads after they leave your site via Adwords Remarketing.

Google AdWords Pay-per-click (PPC) campaigns are an excellent way to drive traffic to your website. The down side, they can also deplete a budget very quickly if they aren’t set up correctly. Two important tweeks to improve performance and ROI from your PPC campaigns are; optimize your landing page and setup of your AdWords account.

The metrics you always continue to improve are your Click-Through-Rates (CTRs), Quality Scores, ad positions and impression shares plus lower your cost per click, this will help you improve your conversion rates.